Shoppers Stop Ltd:-Buy/sell:multibagger

Scripscan:Shoppers Stop Ltd

Code:532638

cmp:354

Story:Shopper’s Stop Limited engages in retailing various household, consumer products, and books through departmental stores inIndia. Its Shoppers Stop stores offer apparel, accessories, cosmetics, and home and kitchenware products; HomeStop stores provide home decor products, furniture, bath accessories, bedroom furnishings, mattresses, draperies, carpets, modular kitchens, and health equipment; and Crossword stores offer books, magazines, CD-ROMs, music, stationery, and toys. The company also provides maternity, infant, and childcare products under Mothercare brand; educational toys for children aged 0-6 years under Early Learning Centre brand; food and grocery, general merchandise, and apparel under HyperCITY brand; and cosmetics stores under M.A.C., Estee Lauder, and Clinique brands, as well as involves in airport retailing through its joint venture with Nuance Group AG. It operates 30 Shoppers Stop stores; 4 HomeStop stores; 1 store under the Arcelia brand in Pune; 21 Mothercare stores, including 8 standalone stores; 59 Crossword stores; 10 M.A.C stores; 2 stores under the Clinique brand; 3 Estee Lauder stores in Bengaluru, Mumbai, and Delhi; 7 HyperCity stores in Amritsar, Bengaluru, Jaipur, Navi Mumbai, Hyderabad, and Mumbai; and 1 store in Hyderabad and 2 stores in Bangalore domestic airports, as well as 4 duty free stores in the international airports at Bangalore and Hyderabad.YoY, the company for Q1FY12, showed a promising 65% jump in net revenue. But the promise ended there. With total operating expenses shooting up by 75% at Rs.592 crore and a 60% rise in interest outgo, the company was pushed into the red. It ended Q1FY12, with a net loss of Rs.1.51 crore as against a net profit of Rs.9.29 crore in Q1FY11.During the quarter the company’s expenses towards purchase of traded goods jumped 92%, employee costs were up 89% and its lease rent and hire charges were up 88%. In current Q1, the company opened 3 Shoppers Stop outlets, 3 Crossword stores, 3 M.A.C stores and 1 Hypercity and Home Stop outlet. Despite the losses, the company is sure to remain in the limelight. The big trigger is the announcement of FDI hike multi retail. And once that news comes in, traders might not pay too much attention to this loss. But once the news gets settled, given the rate hikes and inflationary pressures, one will have to see have Q2 pans out before making a long term call.

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